Valorsul

The main problem Valorsul asked to be solved, when creating this campaign, was: make people recycle properly, especially with regards to the yellow container.
Because of these prerequisites, the whole concept of the campaign was based on hitting the «bulls-eye» of the relevant recycling objective, mainly by making people see that, after all, it´s not so hard to get it right.
The billboards were also conceived to work as reminders of what goes where.



Teaser billboards.



Sticker.




Fridge magnet.





Campaign billboards.



Press in Destak.